Showing posts with label elixireducate. Show all posts
Showing posts with label elixireducate. Show all posts

Sunday, May 26, 2013

Corporate Finance Training

Foundation in Corporate Finance
22/6/2013 to 22/6/2013

COURSE DETAILS
CPE Points10
Delivery MediumInstructor Led Course
StatusActive

VenueBukit Kiara Equestrian and Country Resort
LocationKuala Lumpur
Objectives
1. Describe the regulatory structure of Malaysian Capital Market 2. Discuss the role of capital market in economic growth 3. Identity parties involved in capital market 4.Describe the equity market, bond market and Islamic Capital Market 5. Describe IPO, its rationale, process and valuation methods 6. Describe fixed income securities, its rationale, process and valuation methods 7. Describe mergers and acquisitions, its rationale, process and valuation methods
LevelRefresher: Intermediate: Advanced:
Target AudienceCMSRL holders, Investment Bank Executives, Corporate Finance Executives and Executives who are involved in Corporate Exercises
Jointly-Organised?No
TypeIn-House: Public:
FeesRM 430 for Public
Remarks


SPEAKER(S)
Encik Muhamad Yazdi bin Che Ya
Curriculum VitaeSpeakerCV_MY.doc


COURSE OUTLINE
Date22-6-2013
Total Training Hours6 hour(s) 30 minute(s)

9 : 00 - 9 : 30Regulatory structure (Malaysian Context)
Description:
1. The CMSA: an overview of regulations and regulated activities 1a. Issuance of securities 1b. Prospectus requirement 1c. Dealing and giving advice in securities / Corporate Finance 2. Securities Commission 3. Bursa Malaysia 4. Bank Negara
Speaker(s):Encik Muhamad Yazdi bin Che Ya

9 : 30 - 9 : 45The Capital Market Overview
Description:
1. Role of Capital Market in economic growth 2. Parties Involved: Investment Bank, Corporate, Regulator & Investors 3. Overview of Equity Market 4. Overview of Bond Market 5. Overview of Islamic Capital Market
Speaker(s):Encik Muhamad Yazdi bin Che Ya

9 : 45 - 10 : 45Capital Market Actions
Description:
1. Initial Public Offering 2. Rights Issue 3. Bonus Issue 4. Bonds Issue 5. Sukuk Issue 6. Mergers and acquisition
Speaker(s):Encik Muhamad Yazdi bin Che Ya

11 : 00 - 13 : 00Equity Offering: Initial Public offering
Description:
1.The rationale 1a. Alternatives to an IPO 1b. Value proposition for an IPO 1c. When is an IPO not the best 2. Eligibility for IPO 3. The process 3a. Process flow chart 3b. Parties and roles in the IPO process 4. The valuation 4a. Earnings Based 4b. Asset Based 4c. Cash-flow based
Speaker(s):Encik Muhamad Yazdi bin Che Ya

14 : 00 - 15 : 30Fixed Income offering: Sukuk Issue
Description:
1. The rationale 1a. Alternatives to Sukuk (Sukuk vs Bonds; Syndicated loans etc) 2. The process 2a. Process flow chart 2b. Parties and roles in the IPO process 3. The valuation 3a. Cash flow based 3b. Rating and pricing
Speaker(s):Encik Muhamad Yazdi bin Che Ya

15 : 45 - 17 : 00Mergers and Acquisitions
Description:
1. The rationale 1a. Mergers vs. Acquisition, the difference 2. The process 2a. Process flow chart 2b. Parties and roles in the IPO process 3. The valuation 3a. Earnings Based 3b. Asset Based 3c. Cash-flow based 3d. Share swap
Speaker(s):Encik Muhamad Yazdi bin Che Ya

Course Outline


FOR INQUIRIES, PLEASE CONTACT
Contact Person(s)Chan Leng Kei
Address69-3, Block F, Zenith Corporate Park, Jalan SS7/26, Kelana Jaya, 47301 Petaling Jaya, Selangor
Contact Phone03-7806 2806 / 16
Contact Fax03-7806 2800
Contact Emailinfo@symphonydigest.com
Websitewww.symphonydigest.com


Monday, May 6, 2013

My Training Business

In my previous post on moving back on the payroll to support and fund my business ventures (as opposed to seeking government funding/loan etc), one of my passion business, namely the training business has to undergo a change in its business model.

Rather than a full time Training Provider and Speaker, I had to assume a more passive role of Trainer (for Elixireducate) and collaborate with a Training Provider (Symphony Digest).

How did we (Symphony Digest and I) met? Well, I attended one of the training provided by Symphony applying MY First Rule of Business, I offered my service as a trainer for Corporate and Investment topics. What went through my head? 1. There is no shame in making an offer 2. I don't lose anything (ego? doesn't pay for my bills) 3. It is something that I believe that I can do (and I have done it before, but with a different crowd) 4. I know I know my stuff.

I asked my boss and he said it is ok so long as I keep it to weekends on on my day off. We also agreed that this is a great way to market my employer as my audience will be the executives and senior managements of the Malaysian financial industry. Win-win-win scenario

So we decided to give it a go. We were both excited about this prospect.

Symphony had a host of topics that they think I should do. So I applied MY Second Rule of Business "focus". I said lets focus and create a specialization. Let's not bite more than we can chew. So in January 2013 we agreed to start with two topics: First is on Investments in ETF (Exchange Traded Funds) and REITS and the second is on Corporate Finance.

The first training session was on ETF and REITS and it was held on 6 April 2013. The marketing was done in February 2013 and we did not know how the response was going to be; we set the price at a reasonable rate of RM430 per head for a day with lunch. I also marketed the program to my peers and contacts. This will be Yazdi's first time in the market and we did not know how the response is going to be like.I would be very happy if 20 turns up.

In march, I was told initially that 12 signed up. A couple of days later the numbers became 20. But it did not stop there and two weeks before the event, we had to stop taking participants at 60. Symphony said they never had such a large crowd before.

Remember earlier I said that I would be happy if 20 turned up? It changed to me being nervous. Why? The list included directors of banks and heads of investment houses. I know I know my stuffs, but with this crowd, they also know their stuffs. I therefore apply MY Third Businesses rule: prepare to give the best.

In order to give the best, I tripled whatever effort I had planned to expend on this project. If i planned to get 10 source materials, I tripled it to 30. I know that my materials will not be perfect (as perfect does not exist) but I on my way of attaining perfection, I will be really really prepared.

How did it go? I will let the photos tell all :-)






We will be holding another training on Corporate Finance in June. Hopefully we can meet there? Fifteen participants of the previous training already signed up, Alhamdulillah :-)



Friday, May 3, 2013

Dilema Usahawan Melayu, Bahagian 2

Salam to all.

It has been many many moons since I last typed down my ramblings on this blog. I have so much to say, I don't know where to start.

Well, I guess lets start with the person and his comments that inspired and poked me off my fat hind and start typing again. It was a comment to an old (but relevant) rantings of mine: Dilemma Usahawan Melayu. Encik Ramlan Ahmad made a very valid, accurate and critical comment, which went like this
"Assalamu alaikum M, Yazdi,
It is not that there is a acute shortage of Malay entrepreneurs or wannabes but the government machinery/mechanism put in place has been more stifling, exploiting rather than enabling.
As an 28 years experienced and global professional who has had 4 commercial viable ideas presented hijacked by unethical private & government officials who pass it on to their connections for their own vested interest, the current Malay entrepreneurs are faced with a need for "who you know rather than what you know" to become a successful entrepreneur. 
Malays/Muslims in approving positions have forgotten to adhere to Allah SWT's "halal/haram" in carrying out their duties which have led to qualified and capable entrepreneurs not getting the funding opportunities and unqualified pretenders getting it. These funds are then lost as the unqualified entrepreneurs are not able to sustain the business they did not think of in the first place. The modus operandi currently is therefore how to siphon the funds rather than how to develop successful entrepreneurs.
This situation has contributed to the decadence of the Malay and Islamic society and community as "Duit Haram yang berleluasa sekarang diberi kepada anak dan bini untuk makan bersama dan menjadi darah daging mereka" as they are eating "hak orang lain". 
Kalau orang Melayu sudah tak takut Allah SWT dengan memakan duit haram sebab nak kaya cepat then we as a race are destined to follow the footsteps of the once mighty Islamic Ottoman Empire which collapsed due to greed, lust and lack of conformance to the religion of Islamic. Nauzubillah, but it will happen if we don't wake up and repent! "

I agree, it is true. Orang Melayu ni ada idea tapi tak ada duit, mintak duit kena idea kena curi. Sudah jatuh ditimpa tangga lagi...haih..nasib badan...

But if I may, I think we can solve this.  How? We go back to the teachings of our religion, Islam.

But in order for this solution to work, we must employ the teachings that apply to us, our own self, diri kita sendiri, as an entrepreneur. This is because preaching to others is an exercise in futility... most of the time if not all the time. Kalau kita nak harapkan semua orang lain yang memegang amanah untuk mengikut amanat masing masing ataupun orang Islam lain mengikut sunnah dan membantu anda, seorang usahawan Muslim, saya rasa itu kerja yang amat meletihkan. Lets focus more on what we have to do and much less on what we think others need to do.

1. Rezeki itu milik Allah.

Giving up effort is the last thing that you should draw from this statement. Yes, Allah determines who gets what, how much and when. But this is not to say that you should abandon all effort because Allah finally decides despite all your efforts.

Remember, Allah knows best what is good and what is bad for you. No getting the project you have been chasing is not necessarily bad for you. We know much  much less than what Allah knows so if Allah decides that the million dollar project and the money will not be yours, Allah would have done it for your own good.

Allah gave the example in the Quran when the story of Khaidir and Prophet Musa was narrated. Allah bestowed Khaidir knowledge that was not given to Prophet Musa, hence when the former damaged a boat belonging to a poor fisherman (thus in a way taken away his rezeki) the latter thought that an injustice has been done. Prophet Musa DID NOT KNOW that a tyrant was going around confiscating seaworthy boats. And if you put yourself in the shoe of the fisherman, you probably thought that your rezeki is being taken away when someone damaged your boat, not knowing that someone more knowledgeable than you had done something for your own good. Imagine that someone is Allah, the Most Knowing the Most Benevolent, the Most Intelligent, the Most Wise.

So when you have worked hard for something and you did not get what you want, THANK Allah for he has most certainly decided a better decision for you. But it does not mean that you should give up hope. Just like the poor fisherman earlier, he would have fixed his boat just as you should fix or improve your situation to get your share of Allah's bounty.

If your situation / project needs improvement, improve it. If one source has caused your project to be stolen or hijacked  use alternative source, even it is the government. Like the saying goes, "Cheat on me once, shame on you; cheat on me twice, shame on me". Learn from the past and improve your situation for your next project; if you can lose it, that means there are loopholes, either in terms of people, resources or system. Plug it and try again.

If improving would not solve it, move to another platform. Maybe Allah shuts down one path so that you would be forced to use another path which is better for you. Your skills and your experiences do not disappear when people take away your ideas or projects. Use your imagination, vision and diligence for another business.

2. Get creative to get your capital

We Malays always lament that we have not enough capital to start a business. Or that the government of foundation with the capital is not doing enough to help us Muslim entrepreneurs.

I have my opinion on capital where in one of my previous articles, I wrote that

"Lesson 7: It is not the resources, but resourcefulness. You money that is with you is not going to help much in your business and if you just focus on your money, you are limiting your potential. Yes they will help to put food on the table while waiting for your venture to take off and roll in the big dough, but that is about that. As an entrepreneur, you must not be limited by resources. You must be resourceful, able to leverage and use other people's money, resources and ideas. Open your mind, be creative and the sky will definitely be your limit."

We must realise that while we still do apply for the government aid and fund, getting rejected should not be the end of the world. If cash fund is absolutely necessary for your start-up, there are alternatives to getting the grants
a. Scale down the projects
b. Get a job to get the cash - no shame in working for your start-up fund (or running business). But make sure your do your job well
c. Getting partners (Mudharabbah)
d. Family and friends - but be very very careful and honest with these group of people. They are very valuable.

Well, that's all for now. Till next time, feel free to post your comments :-)




Wednesday, December 26, 2012

Going back on the payroll....

Well, it has been a while since I really blogged. Much have happened since then.

For the past one year and a half, this entrepreneur had taken up employment with two fund management companies, assuming the role of  the head of business development ( I told myself that it actually reads "intrapreneur"). My businesses (Elixir Synergy Venture & DYAZ Associates) still runs as usual either by my own intraprenuer or my partners. Some plans (training) had to be put on hold to accommodate some changes and some had to be shelved altogether. There is actually some order to this chaos... and you know what? I kinda like i!

Moving from full time entreprenuer to employment was not an easy thing, primarily due to ego and the fear that I will forgo the entrepreneurship roller-coaster once I am back on the payroll. There were demons that I had to really wrestle to the ground. Voices in my head said I need to stay on the path of full time entrepreneurship no matter what. Pain is the only way to go. No pain no gain. Risk is entrepreneurship.

Then I told myself, who the fish (expletive) am I to say no to money! I have to start looking at things objectively and make the decisions based on sound reasons; just what an entrepreneur supposed to do.

Firstly, does taking up employment changes myself and removes my entrepreneurship attributes or skills?  Entrepreneurship is about making money, creating wealth. Being paid for your time and skill is the same. If I managed to generate more wealth per hour then I am being enterprising with my time.

Am I then now no longer an entrepreneur because I take lower risk as I am assured of a pay every month? Firstly, let me correct a misconception. Yes, entrepreneurship is about taking risk, but is supposed to be calculated and managed risk. Taking un-calculated and un-managed risk is not entrepreneurship, it is stupid(ship). What happened in my case was that I found myself able to take on more opportunities (and risks) with the cushion of the pay. The extra dough enabled me to invest more in my businesses without having to leverage on outside parties. I was able to give more staying power to my businesses.

Would my businesses and aspirations suffer because now I have a job? Well, part of being a true passive income earner is to have your businesses run without you having to run it yourself. My situation proved as a perfect opportunity for that, for me to build my management team. But before I leave, I have had to set in place systems to monitor (not cctv) the progress of the business on a daily basis. The procedures were in place to make sure the business runs in a way that I wanted it to be run. All I needed was then the people to manage the business and key in the progress into the system (don't spend money, use google drive documents to create your own monitoring spreadsheet. Plus it is real time). The businesses have been growing for the past one year and a half, so the system must be right...at least most of the time.

As for the training business, I will let the brochure at the end of this blog 'tell' you the story.

So remember, entrepreneurship is not about a business, it is about you.


If you like the article above, please like us here. :-)


 If you would like what you read above, we would be grateful if you could 'like' us at our page here. If you would like to to find out or learn more about the the article above, you can email the author directly at yazdi@theelixirstore.com or be his facebook friend here

Lastly, if there is anyone that you know who may benefit from reading this article / post please forward and share this posting by clicking the button "Share" below. Have a great day ahead.






Wednesday, February 15, 2012

Do what you have to do so you can do what you want to do, later

Hello readers,

Sorry for the long silence. I have been caught up with a myraid of things to sort and obstacles to jump over. Anyway, today I read an article which I cannot delay passing on to you through this blog. Read it if you have the time and please do comment if you share the views  in the article, here.

http://www.entrepreneur.com/blog/222831

See you again soon

Yazdi

If you like the article above, please like us here. :-)The Author is the principal of ElixirEducate - a training house for Smart Entrepreneur Program Series. If you would like what you read above, we would be grateful if you could 'like' us at our page here. If you would like to to find out or learn more about the the article above, you can email the author directly at yazdi@theelixirstore.com or be his facebook friend here.
 

Lastly, if there is anyone that you know who may benefit from reading this article / post please forward and share this posting by clicking the button "Share" below. Have a great day ahead.





ElixirEducate

Thursday, December 8, 2011

Developing your business

Hello friends,

I am sure most of us have growth as one of the top priority, if not the highest. No, I do not mean the waistline (although mine has a mind of its own) but your business. Simply put, most of us equate business development / growth as increasing profit and wealth.

Well, if you are going to do it yourself (as most entrepreneurs would), these are some simple steps that you could follow:

1. Where are you now? You need to know, precisely, what is your present business model, how much business is it generating and its corresponding size. Brainstorming together with your employees would be a great idea. Do you have strong strategy but weak operations? Or weak strategy but strong operations? What is lacking?

2. Where do you want to go? You need to be clear as to what you want to GROW. Remember, it is sustainable profits that you would want to grow, not simply size. The target should be 'Realistic" but multiplied by two, at least. Set high standards. Do not be afraid that you might fail.

3. How are you going to achieve it? Organic growth VS in-organic growth? Product development? Market development? Diversification? Market penetration?

4. How much it is going to cost? You need to be very clear as to how much is this going to hit your pocket. Find out any hidden cost.

5. How are you going to fund the cost? Own money? Borrowing? New investors? Equity? Hybrid? Convertibles? What is the art of getting funded?

6. Is it going to be worth it? Is the benefit going to outweigh the cost?

Lastly, keep it simple and doable. Do not make your growth plan complicated. Take action.


Related reads:

1. Growing successfully for small businesses
2. Growing to business failure
3. The Art of Getting Funded



________________________________________________________________________________


If you like the article above, please like us here. :-)

The Author is the principal of ElixirEducate - a training house for Smart Entrepreneur Program Series. If you would like what you read above, we would be grateful if you could 'like' us at our page here. If you would like to to find out or learn more about the the article above, you can email the author directly at yazdi@theelixirstore.com or be his facebook friend here.
 

Lastly, if there is anyone that you know who may benefit from reading this article / post please forward and share this posting by clicking the button "Share" below. Have a great day ahead.





ElixirEducate

Wednesday, November 30, 2011

Women in Business, now on air!

Many moons ago, I wrote about the rise of ladies entrepreneur in Malaysia, and today we see another milestone. The sign are so clear, we cannot disregard it. The Star Newspaper reported:

Capital FM 88.9 - Malaysia's first women's radio station to go on air Thursday


By JADE CHAN

PETALING JAYA: Malaysia's first women's radio station Capital FM 88.9 is all set to sizzle the airwaves as it begins its broadcast from 6am Thursday.
Joining the stable of radio stations under Star Radio Group, the all-new Capital FM is the only radio station that provides women a voice and a hub to exchange thoughts and opinions.
Capital FM 88.9 features a handpicked line-up of celebrity presenters, namely Asha Gill, Joanne Kam, Xandria Ooi, Patricia K, Sheela Haran, April Kuan, Joey G and Liang, who will each bring their own flavour to offer different dimensions to the radio station.
Targeted at urban women in the Klang Valley aged between 25-35, the station aims to be a platform for women's issues.
"Capital FM has been tailored to meet the needs of women. To be a friend and confidante. Women empowering women in their daily lives,” said Star Radio Group deputy chief broadcasting officer C.K. Tan.
"Our driving goal is to connect with women by addressing their emotional and intellectual needs, to enhance the quality of their lives and their communities."
Star Radio Group chairman and Star Publications (M) Bhd group managing director/CEO Ho Kay Tat credited Capital FM's unique tagline Women - The New Capital - to Star Publications (M) Bhd executive deputy chairman Datuk Vincent Lee, who coined it as a tribute to and in recognition of the value and importance of women.

The success of this radio station will depend on the kind of values they instill in the womenfolks in Malaysia. I hope that it serves to eliminate the prejudice that existed in both men and women, letting people focus more on living better, peaceful and prosperous.

The only thing I don'd like is the tagline " Women - The New Capital". As I see it, women has always, always been a very significant capital since the beginning of mankind, since the beginning of trade. I was merely hidden away, not prominent. In Islam, Prophet Muhammad's wife, the love of his life, Khadijah was a WEALTHY businesswomen who had employed the greatest man that ever lived. And you don't call that capital? Women should give more credit to women.

Work Smart Everyone.

Related reading
1. Rise of Women entrepreneur
2. More on women entrepreneurs in Malaysia


________________________________________________________________________________


If you like the article above, please like us here. :-)

The Author is the principal of ElixirEducate - a training house for Smart Entrepreneur Program Series. If you would like what you read above, we would be grateful if you could 'like' us at our page here. If you would like to to find out or learn more about the the article above, you can email the author directly at yazdi@theelixirstore.com or be his facebook friend here.
 

Lastly, if there is anyone that you know who may benefit from reading this article / post please forward and share this posting by clicking the button "Share" below. Have a great day ahead.




ElixirEducate




Tuesday, November 29, 2011

You have got what it takes to be a successful entrepreneur

Dear friends

I am dedicating this post to all my friends in direct selling and multi level marketing. And I wish that all those who has shunned away from direct selling friends to read this letter too so that we can all be friends again.

Direct selling comes in many form and provides different products, from insurance, unit trust, herbal products, vitamins, containers, household, shampoo and the works. I am not talking about the pyramid scam or get rich quick scam, but I am talking about the genuine multi-level sales channel. And direct selling has garnered a very bad name, such that people shuts down by the mere mention of the subject. It seems that someone would have a bad experience with a direct selling, with the way they are being pushed to buy or sign up. Direct selling entrepreneurs are being shunned, pushed away into a society of their own.

I say, what a waste of talents. MLM entrepreneurs can be successful and instead of shunning them away, I want to embrace them that with the right method, they can be the millionaire they wanted.

1. You have what it takes to be successful. The fact that you are taking action, meeting people and overcoming your shyness and fear is already a magnificent start. It is the quality that is required in all entrepreneurs. You are brave.  Not many people have this, but you do. This alone can ensure success. You are taking action to achieve your goal, making changes in your life, sacrificing your time and energy to achieve what you wanted. Unfortunately, people has taught you wrongly and you ended up sacrificing your friends too. But you can fix this easily. Just email me and I will tell you how.

2. You have a dream and you dream big. That is another essential quality to become a millionaire. You are not happy with the status quo, you present situation. So you sell. You sell to achieve your dream. But you must not limit your dream to merely profits. You must dream bigger than a car, a bungalow and a holiday. You must dream to be a better person with a better life. To help other people in need.

3. You are building relationship. Whatever product you are selling now in MLM is just one product, but what you are building is a relationship between a product and a consumer. And that relationship is very valuable. If you build the relationship properly, you can use the relationship to sell other products and make more money. A happy customer who had bought vitamins from you would also be happy to buy some health  equipment too, right? But build relationship the right way, build on trust.

4. You have a plan. Every MLM entrepreneur will start with a plan on how to reach the millions. But the plan is only regarding one product. MLM entrepreneurs must have a bigger plan, their own plan on how they want to achieve thier goal, not juston one product and not just on MLM alone. MLM entrepreneurs must have a plan to eventually become a true entrepreneurs if they really want to earn the passive income. Get an mentor, a coach or anyone who can help you get your entrepreneurship plan drawn out for you.

Finally dear friends, you can get there. You can buy your dream car, your expensive houses and your love boat. But you may need to make some minor adjustments to get there. Old tactics in a new world, a world of social networking and fast dissemination of information as well as disinformation, would not work. People are getting smarter and have more choices. You can be different, if you choose to do so.

And to all those who has lost friends in MLM, share this with them so that we can all be friends again.

Work smart everyone.

Related reads:

1. Marketing formula

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If you like the article above, please like us here. :-)

The Author is the principal of ElixirEducate - a training house for Smart Entrepreneur Program Series. If you would like what you read above, we would be grateful if you could 'like' us at our page here. If you would like to to find out or learn more about the the article above, you can email the author directly at yazdi@theelixirstore.com or be his facebook friend here.
 

Lastly, if there is anyone that you know who may benefit from reading this article / post please forward and share this posting by clicking the button "Share" below. Have a great day ahead.



ElixirEducate




Monday, November 28, 2011

Smart Marketing: Sales = f(Reach,Response,Conversion)

Hello there, we meet again. Thanks for reading and remember, if you like what you read, share it please.

Now I am sure all of us have been approached by various marketing 'guru' offering a multitude of ways to boost your sales, make a million in two weeks, become a billionaire in two months. There is the 'Guerrilla' marketing method, the pyramid method, the relationship method, the direct selling method, the multi-level method, the blast method, the brand-centric method, the push sales,the pull sales, the customer relationship method.

And the study and books? I have learned them in school, in university and then when working. There were marketing books for dummies, morons and the insane. There were books on everything: branding, advertising, more advertising, budget marketing, some more branding; for experts, layman, and like I said earlier morons.

uh! uh! Don't forget that the Web 2.0 and the Social Media have opened a whole new can of marketing books and studies.

But wait. Hold on a second. Is it really that complicated?

Well, not really.

What I found was that after all these mumbo jumbo, sales must conform to the following formula:


Sales = f (Reach, Response, Conversion)
Sales is a function of reach, the response to the reach (also known as leads), and finally the conversion of those leads. All small business must know this by heart because if not, you could be wasting your marketing budget  and your energy away. I hate to use the acronym ROI (because I have overused it in my days as an investment banker, trying to get best valuations), but this is how you maximise your marketing ROI.

Reach is your visibility and contact with the customers. Most people call this advertising, promotion or marketing. You have to maximise your reach with your marketing/advertising activities.

Response is the positive feedback that you get from your advertising. It is the percentage of those whom you reached decided to take an interest in your product. This rate is very important as it will determine your leads. Some would also immediately buy your products - that is when they are converted.

Conversion from being an interested party to buying party (customer) can happen on the spot, when you are reaching to them for the first time. Some customers take longer, they need to be 'touched' again the second and third time before that make their purchase. This rate is also very important as it determines your sales rate.

Many small businesses make the mistake of focusing too much on the reach, and ignoring the response and conversion rates. In this case, the entrepreneurs will find themselves working very hard to market their product, but coming home with little results to show. It would be very frustrating.

But there are ways to maximise your sales, now that you have the formula. One way is to create an ultimate customer, then create a brand (on a budget). The only way to make big sales with little money is to be creative and resourceful.

Work Smart Everyone

Other suggested reading
1. Start-ups advice
2. Building a business model
3. Entrepreneurs in distress

________________________________________________________________________________


If you like the article above, please like us here. :-)

The Author is the principal of ElixirEducate - a training house for Smart Entrepreneur Program Series. If you would like what you read above or want to know more about our training, we would be grateful if you could 'like' us at our page here. If you would like to to find out or learn more about the the article above, you can email the author directly at yazdi@theelixirstore.com or be his facebook friend here.
 

Lastly, if there is anyone that you know who may benefit from reading this article / post please forward and share this posting by clicking the button "Share" below. Have a great day ahead.





Sunday, November 27, 2011

How to be a succesfull at MLM and keep your friends


Multi-level-marketing business is the epitome of relationship-based business. Well, think about it, you have absolutely no control over what you can do with the product. If the customer does not like the taste, you cannot change it. If the customer does not like the formula, you cannot change it. If the producer stopped making your best selling item, you cannot do anything about it. 

Therefore, the sale, the business of multi-level-marketing or direct selling is purely based on relationship. Therefore, it makes every sense that a multi-level-marketing entrepreneur must follow the path meant for building relationship, rather than sales. By focusing on sales from the onset, you are indirectly forcing a relationship. You will not build a relationship and eventually run out of friends; but that is what everyone seemed to be doing (or at least that is how the industry is perceived). 

Multi-level-marketing entrepreneurs can be very successful, can be rich and can be happy. But the business must be carried out in its natural form; that is building relationships. And relationships can only be built the way relationships are built, beginning with trust.

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