Cash or Profit?

In one of the recent workshops we discussed about how could a profitable company goes bankrupt.

Weird, but it is true.

For all entrepreneurs, it is important to remember that cash is king. While profit, as calculated by the accountant based on accounting principles is important, cash is vital. Accounting allows you to record profits when you don't actually have any cash. Take for example, a RM1,000,000 sales of cokodok that you made to Mr A on credit. Mr A has 90 days to settle the bill.

Accounting wise, you would have recorded a revenue of RM1 million ringgit and if the cost was RM300,000 you would have recorded a profit of RM700,000. This is called accrual based accounting.

The problem is, when the supplier comes to collect his RM150,000 cost or your staff wants their salary at the end of the month, you cannot pay with profit! You need cash. You need cash to pay everyone their dues.

So, while you would be happy with your profitable business, please take a closer look at your cashflow.

Selamat berniaga :-)

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Do what you have to do so you can do what you want to do, later

Hello readers,

Sorry for the long silence. I have been caught up with a myraid of things to sort and obstacles to jump over. Anyway, today I read an article which I cannot delay passing on to you through this blog. Read it if you have the time and please do comment if you share the views  in the article, here.

http://www.entrepreneur.com/blog/222831

See you again soon

Yazdi

If you like the article above, please like us here. :-)The Author is the principal of ElixirEducate - a training house for Smart Entrepreneur Program Series. If you would like what you read above, we would be grateful if you could 'like' us at our page here. If you would like to to find out or learn more about the the article above, you can email the author directly at yazdi@theelixirstore.com or be his facebook friend here.
 
Lastly, if there is anyone that you know who may benefit from reading this article / post please forward and share this posting by clicking the button "Share" below. Have a great day ahead.

ElixirEducate

A letter to aspiring entrepreneurs, Part 3

Helloo there,

How are things going with your new venture? I hope you are getting along fine. I am good too, despite having to work this weekend. Well, you know what they say about us entrepreneurs, "weekends are weekdays but our weekdays can be our weekends too, anytime".

To recap, in my last letter to you, I briefly mentioned about the need to follow your passion, to have the endurance, to be resourceful and to have an 'entrepreneurship plan'. We left off at how your business plan would fail you. Therefore, without further ado, I present to you lesson number 9.

Lesson 9. You Business Plan will fail you. What do they have in business plans? The important ones would be product description, target market, financial projection, swot analysis, competitor analysis, industry analysis, business model and marketing plan. And some people would produce 100 pages of this surefire plan and set off to build a business based on his plan. And one thing are 100% sure to happen: things would not go as planned. And even if you rigidly follow your plan, there is 90% chance your business will fail.  No. It is not because you are not a smart planner, it is certainly not about your capabilities at all.

It is simply because the nature of the business plan. They are all a bunch of guesses and assumptions. Some might argue that it is an educated guess, but it is a guess nonetheless. And most of the assumptions are bound to go wrong. It could be overstated or understated.

But  don't get me wrong. You must have a plan. But you must accept and be ready for the plan to fail and needing adjustments. That is the nature of a plan. It is its natural order of life. Have a plan and keep an eye out for feedbacks and be ready to make changes to your plan. Like the saying "roll with the punches", find ways to find the right plan; the plan that makes money.

And even when you have found the right way and are making money, do not take things for granted. Keep your ears to the ground, listen to the heartbeat of your business and competitors. Modify your plan if you have too.

My last piece of advice on this business plan thing is, keep it simple. 100 pages of business plan are for investors and bank. As for you, you must fit in on a piece of A4 paper. It must be easily understood by you, clearly and visibly. Making money, based on our plan, must not be complicated.

Well, that is all for now, I will write to you again soon, about Overcoming Your Fear of Failure. In the meanwhile, send my love to the family and make smart decisions.

Yours sincerely

Yaz

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If you like the article above, please like us here. :-)

The Author is the principal of ElixirEducate - a training house for Smart Entrepreneur Program Series. If you would like what you read above, we would be grateful if you could 'like' us at our page here. If you would like to to find out or learn more about the the article above, you can email the author directly at yazdi@theelixirstore.com or be his facebook friend here.
 
Lastly, if there is anyone that you know who may benefit from reading this article / post please forward and share this posting by clicking the button "Share" below. Have a great day ahead.

ElixirEducate

What's up with your BAG?

Dear Friends

Yesterday a group of us got together and made MyBAG's first networking event happen. It did not just happen, it was brilliant. I could not begin to thank to all those who came and supported the event.I know that there are more out there that wanted to participate but was unfortunately held up by pressing matter. I say, do not worry, we will keep you in the loop and at the same time you can join us next time. We welcome you with arms open wide.

Back to the event. The event itself was simplicity at its best. Just tables and chairs, a little food, no projectors no fancy gadget. But we had great people who turned up, beautiful people. The atmosphere was electric. And everyone chipped in to make it fun and exciting.

But it was not all fun and games, as it turned out many new businesses were conceptualized and alliances forged at the very meeting itself. Entrepreneurs at their best, taking actions and capturing opportunities. It is indeed progressive.

And everyone was respectful of each other, keeping tract to their own time when making thier short presentation about their partner, allowing other the chance to do theirs. A lot of laughter but a lot more serious businesses.

Seasoned networking people like Zamara, Haslina, and Rica were there too to lend their expertise in handling the group. Lil, Camellia, Noni and other seasoned entrepreneurs and networkers helped out too, especially with the newer ones.

The guys, like Syam Edymart and Kamal the mushroom man, also contributed a lot to the success of the event.

The next event is coming up and the group will post the date soon, so please do check on us from time to time to get the info.

Thanks and work smart everyone!


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If you like the article above, please like us here. :-)

The Author is the principal of ElixirEducate - a training house for Smart Entrepreneur Program Series. If you would like what you read above, we would be grateful if you could 'like' us at our page here. If you would like to to find out or learn more about the the article above, you can email the author directly at yazdi@theelixirstore.com or be his facebook friend here.
 
Lastly, if there is anyone that you know who may benefit from reading this article / post please forward and share this posting by clicking the button "Share" below. Have a great day ahead.

ElixirEducate

Growing your business sucessfully: Understanding the Customer

Hello dear friends,

Whenever I go and discuss about a business with any of my clients, especially new ones, I always ask them this question, "What is the single most important thing that you need if you want to start a business?" Not surprisingly, I would receive answers that would include "Capital","great product", "idea", "employees'. I would tell them that while these are important, the most important of all is the "Customer".

We go into business in order to get other people's money and that is inside the pocket or purse of the customer. The rest of the things mentioned above belonged to us anyway, so it mattered less. The money is with the customer, therefore rightly the focus when we want start or expand our business must be on the customer.

The following are some samples of what you would have to ask yourseff about your customer, your darling customer. How to pry that fingers off the wad of cash grasped tightly in their hands.

Who?

• The first question you need to ask yourself is “Who are the people that you want to serve or help or provide value to” That means asking questions that describes who they are. Which segment do they belong to?
• Do not be tempted to say I can and want to  serve everyone, thinking that you want to expose yourself with all the possible prospects out there. That is a mistake for small businesses; even big businesses do not serve everyone. It is a mistake when you try to serve everyone because you will end up trying to be everything. You will end up being very tired and may get very frustrated too. So, try to narrow down your prospects to a more specific group.
• Are they segmented by gender?
• Who makes the buying decision?

What?

• Next you have to  understand are your prospects’ problems or needs. What are they looking for to be satisfied? No, don’t look back at your product and think what it can solve. Just think and put yourself in the shoes of the prospects that you have just described above and ask yourself these hard questions. Get your employees and prospective customers involved.
• If you already have a business and repeat customers, get feedbacks from these clients that keeps coming back for more.
• There also customers that bought from you and was never heard from again. They are also a very valuable source of information.

How?

• After you know who there are and what do they need, you need to know the hows. And the first how is how do they want to be served. In this day and age, customers have a plan on how to they want to be satisfied.
• You need to find out whether they are willing to drive to a shop / your location to get your products or they prefer to have it delivered?
• How do they prefer to pay?
• How do they prefer to be approached and have the products delivered / consumed? How do you reach them? Email? 
•  

Where?

• You need to know where are your customers located. If you are targeting housewives, they could be found at home, school gatherings and other social activities involving children's. It your target are working women, they can be found in offices (obviously) and also at home in the evening. Next you need to know where Where do they live? Guys? Try the golf course and driving range. Teenagers? it will be at the malls, theme parks and schools.

When?

• Timing is just as important as any of the information we found out about the customers above. Like the saying, you need to be at the right place with the right product and the right time.
• When would they need your product most?
• When are they most cash flush?
• When are they at home surfing the Internet?

The answers to all the questions above would help you to plan more effectively, meeting them at the right time and at the right place with the right product. And chances are, your success rate in getting the customers to notice and buy your product would be very good.

But we are not going to settle for good. We want it to be great and in order for it to be great , you have to know these two additional elements. These two are crucial if you really want your customers to love and adore you and your product.

Who do they trust?

• In order t have a great relationship with your customer, you must build trust. And the more effective mean of building trust in a person is through another person.

What are they emotional about?

• This is a direct button to their heart. You need to find something they are emotional about. It could children (for mothers), anti-smoking, fighting cancer, single parent, entrepreneur struggle or anti-whaling.

The answers above are the akin to the keyhole in their heart. You now would have a good idea how does your prospect look like and what are her trigger points. All you need now is to look at your product and your business and find out if you have the key to their hearts (read ‘pockets’)

Work smart, everyone. 

The Author is the principal of ElixirEducate - a training house for Smart Entrepreneur Program Series. If you would like what you read above, we would be grateful if you could 'like' us at our page here. If you would like to to find out or learn more about the the article above, you can email the author directly at yazdi@theelixirstore.com or be his facebook friend here.

Lastly, if there is anyone that you know who may benefit from reading this article / post please forward and share this posting by clicking the button "Share" below.  Have a great day ahead.

ElixirEducate