Green opportunity

The Star reported today (15.11.11):

"Apec leaders identify three growth areas that will benefit three billion citizens

HONOLULU: The 19th Asia-Pacific Economic Cooperation (Apec) summit ended here on Sunday with the 21-member economies calling for the creation of a seamless regional economy that will benefit its three billion citizens.
The leaders, in their Honolulu Declaration, identified three specific areas to achieve this objective, namely, increasing trade and investment, promoting green jobs and streamlining regulations which would encourage trade and job creation."

This is the second time this week that I came across 'green' technology, 'green' industry and now 'green' jobs that is going to the business of the future. And I think I agree.

It seems that the green technology and green movement have a similar industry phase as the Internet age.  The green industry has gone past the phase of skepticism, ignorance and non-confidence that is normally seen with any new business age (take the industrial age - most of the mechanics were regarded as black magic then) and the beginning of the internet age (in the 1970s).

And I think that the trend of going 'green' and organic is coming to Malaysia in a big way. The population is getting more opulent (although they may not have realized it) and more informed. Going green, while it was trendy before, is soon going to be the norm.

What can we do about this opportunity? Any thoughts?

Work smart everyone

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 The Author is the principal of ElixirEducate - a training house for Smart Entrepreneur Program Series. He was an international investment banker, corporate financier and a business coach where he coaches entrepreneurs on building and growing their businesses. You can find more information on ElixirEducate on their facebook page, here.  And be a facebook friend  of Yazdi . Please share this information with your entrepreneur friend who may benefit from this post. They could be an existing entrepreneur or someone who plans to start a business.  You can also join the growing business network of Entrepreneurs in Malaysia by joining this group. Thank you and have a meaningful day.